• Express
    Franchise Concept
    Express
  • Drive Thru
    Franchise Concept
    Drive Thru
  • Self Service
    Franchise Concept
    Self Service
  • Retail & Wholesale
    Franchise Concept
    Retail & Wholesaler
  • Distributor
    Franchise Concept
    Distributor

 

 

FREQUENTLY ASKED FRANCHISE QUESTIONS


 

  • WHY JOIN OUR FRANCHISE
  • HOW MANY STORES DO WE HAVE
  • FRANCHISE COSTS
  • WHO DO WE FRANCHISE
  • WHICH STORES ARE FRANCHISED
  • FRANCHISING OF EXISTING STORES
  • STORES PER AREA
  • RELATIONSHIP WITH SUPPLIERS
  • FRANCHISE AGREEMENT
  • LEGAL ASSISTANCE
  • FINANCIAL SERVICES
  • IMPORTANT INFORMATION
  • REQUIREMENTS BY FRANCHISEE (YOURSELF)
  • CONCLUSION

WHY YOU SHOULD JOIN OUR FRANCHISE!


- We have 14 years' experience in the liquor franchise industry
- Be part of a leading national and reputable franchise. We have over 288 stores country wide
- Keep your independence whilst trading under the already well-known Overland Liquor, Liquor Zone & Spot On brands.
- National advertising/marketing, either by way of a leaflet, TV or newspaper advertising
- Recommended but not enforced retail selling prices (except for advertising prices)
- On-going operational support
- National buying power including supplier and service provider benefits
- We are BBBEE Certified (Our BBBEE rating is carried over to the franchisees)
- Be part of a family with opportunities for sharing knowledge, expertise and experience
- We are a leading liquor franchise brand offering a variety of business opportunities
- With having a national identity, it automatically adds value to your business so that should you sell it one day, you would automatically receive further value
- Annual conference and awards ceremony

Click here to read our frequently asked franchise questions.

For further enquires or to join our franchise please email :

liquor@overland.za.com

HOW MANY STORES DO WE HAVE?


We presently have more than 288 stores represented in all provinces.

OUR FRANCHISE FEES ARE AS FOLLOWS:

- A once off joining fee of R 3 750-00 + VAT
- A once off signage contribution fee of R3 750-00 + VAT
- A monthly administration fee of R 2000-00 + VAT. This is only payable after signage has been erected
- A monthly advertising fee of R 1 500.00 + VAT. This is only payable after the first set of pamphlets have been delivered
- All monthly fees payable by debit order

WHO DO WE FRANCHISE?


We always look for owner-run stores, even if the owner has multiple businesses, as long as the owner is involved in his own store, he would then ensure the profitability of same store.

WHICH STORES ARE FRANCHISED?

We presently franchise existing liquor stores, together with new store openings.

FRANCHISING OF EXISTING STORES


When taking on an existing store and turning same into a franchise, we do not expect a total revamp. We only expect the owner to upgrade to the image that conforms with the franchise, with small areas such as:

Stores need to be computerized.
We do not sell computer or till point systems, we do however suggest which systems to utilise.

Stores need to have sufficient refrigeration.

Franchise name:
We do not change the name of your store as your store is identified within the immediate market under its present name.
We only add the branding for either Overland Liquors or Liquor Zone to the store, thus leaving your store with its own identity while carrying the brand.

Branding is only erected once the artwork has been approved by the the franchisee and the franchisor.

HOW MANY STORES DO WE ALLOW PER AREA?

We take into consideration, the size and the population of areas when deciding to franchise more than one outlet in the area.

In areas such as city centres and large towns, we would allow two or three stores, but in smaller areas, only one store would be allowed per town, with the objective of turning the store into a destination store, to service the whole town.

RELATIONSHIP WITH SUPPLIERS


Your relationships with your suppliers do not change. Present deals remain in place. Your current representatives will still call on your stores and you will still receive regional deals that are put into place.

FRANCHISE AGREEMENT


Franchisees will enter into a franchise agreement.

We ensure that in terms of our franchise agreement, there is a cancelation clause of  20 working days written notice to each party, wherein then Overland Liquor, Liquor Zone or Spot On branding will be removed with no further obligations.

Overland Liquor, Liquor Zone and Spot On are registered trademarks and belong to the franchisor, thus, when terminating the agreement, it would be necessary to remove branding.

We are also members of the Franchising Association of Southern Africa (FASA).
This is for the protection of both the franchisee and the franchisor.

WE OFFER THE FOLLOWING LEGAL ASSISTANCE


- Transfer of liquor licenses
- New liquor applications
- Labour related matters
- Wholesale related matters
- Opening of accounts
- Purchase and sale agreements
- Re-distribution agreements

FINANCIAL SERVICES:


We presently have an agreement with all the financial institutions with specific reference to:

- Deposit Fees
- Credit Card Fees
- Debit Card Fees
- EFT Fees
- ATM Fees
- Overdraft and Credit Facilities

PLEASE TAKE NOTE OF THE FOLLOWING:


We do not run your business for you.

We are there to assist you at all stages to run a more efficient and profitable business.

We do not dictate pricing, we only give recommended selling prices and require that you adhere to pricing on pamphlet advertising.

REQUIREMENTS TO BECOME A FRANCHISEE


It is essential that you have the following available:

- Valid liquor license and proof of renewal

- ID document and CIPC documentation

- Physical address

- Contact details:

  Landline
  Fax
  Email
  Cell

- Banking details for your registered business

- VAT registration certificate for your business

- Complete Franchisee Application Form

IN CONCLUSION

- Our franchise will give you better pricing basket for basket from all suppliers
- Our franchise will give you better banking rates from all financial institutions
- Our franchise will give you a corporate identity and make you part of a national footprint
- Our franchise will add value to your business and profitablility
- Overland is BEE accredited and hold a Level 3 status
- Yearly conference

FURTHER ENQUIRIES

Email : liquor@overland.za.com

 
 


  Enjoy responsibly. Alcohol not for sale to persons under the age of 18.